Gregor Barnum Interview

“I feel like this new generation that’s coming up is saying, 'I don’t have to do what you guys are doing. We can create a system called our place and begin to nurture and bring value to our place in a whole different way.' ”

Gregor Barnum is the Director of Corporate Consciousness at Seventh Generation, Inc – the leading brand of natural household products in the United States – in Burlington, Vermont. Seventh Generation is named based on its philosophy that you consider the impact of every one of your decisions on the next seven generations. Gregor asks how do we bring that level of morality into the marketplace so that everybody sees the impact they have with every decision they take? He also asks whether we are moving business to be something so totally different in the marketplace that it adds in everything it does more value to the systems that touches?

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Wed, 01/13/2010 - 18:47 | by Kelvy Bird | Interview
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