A Bottom of Pyramid innovation by ITC Ltd. See how technology has transformed lifes of Indian farmers. "Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA." (www.echoupal.com)
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We stick so much to old familiar and stable patterns of behavior - it needs direct discomfort to start something!
Ralf Lippold
17 weeks 3 days ago